Every year, the Chippewa Economic Development Corporation’s annual meeting serves as a reminder of something easy to forget in the day-to-day grind of economic development work — that real, lasting progress is built by people who genuinely care. This year’s event was no exception, and I was fortunate-no not the right word-I was blessed to spend a few days hosting our Keynote speaker before and after the CEDC event.

The day before Maggi Thorne—known to many as a standout competitor on NBC’s American Ninja Warrior—inspired business and community leaders at CEDC annual meeting, she spent time doing something just as important: investing in our next generation.

One of the most impactful moments that came of my time with Maggi is when she spoke to the Chippewa Falls 8th grade class. She didn’t just talk about athletic success—she shared real-life lessons that apply far beyond the competition course. She spoke openly about:

  • The importance of perseverance when things don’t go as planned
  • Building confidence through hard work and consistency
  • Facing challenges head-on, even when they seem overwhelming
  • Learning from failure and using it as fuel to improve

Her message to those students was simple but powerful: success doesn’t come overnight. It comes from showing up, putting in the work, and believing in yourself—even when it’s hard.

What made Maggi’s talk especially meaningful was how relatable she made her journey. She shared stories of setbacks, doubts, and moments where quitting would have been easier—but she kept going. That honesty resonated deeply with me and those students. You could see the impact in the room. Students were engaged, asking thoughtful questions, and clearly inspired. It wasn’t just a speech—it was a moment that encouraged our young people to think bigger about what they’re capable of. That message didn’t stop at the classroom.

A Powerful Evening at Nordson

The evening before Maggie Thorne took the stage at our CEDC event, she spent time experiencing something just as important—our local workforce in action.

We had the opportunity to attend a VIP Showcase at Nordson’s manufacturing facility right here in Chippewa Falls. The evening brought together community leaders, parents, educators, and students to celebrate the success of our youth apprenticeship program at Chippewa Falls High School.

Maggi started the evening with a tour of Nordson’s modern manufacturing facility. Many of the attendees haven’t seen today’s manufacturing up close, they quickly realized this isn’t the factory environment people often picture. What they saw was advanced technology, precision work, and a team-oriented environment where skill and innovation come together every day.

That tour set the tone for the rest of the evening. As families gathered to celebrate students who had just completed their youth apprenticeships, Maggi connected immediately with the group. She spoke with parents about the importance of supporting young people as they explore career paths and develop real-world skills. She reinforced something we see every day—these experiences change trajectories.

One of the highlights of the evening was when Maggi helped present “Red Apple” awards to the students. It was a powerful moment. These young people had put in the time, gained hands-on experience, and proven themselves in real workplace settings. Having someone like Maggie recognize their effort made the moment even more meaningful.

And in true Chippewa Falls fashion, the school made sure to recognize Maggi as well. She was honored with a Chippewa “Big Apple” Award—a fitting way to thank her for the time, energy, and inspiration she brought to our community. It was a small token compared to the impact she had already made.

What stood out most that evening was how naturally Maggi fit into the room. Whether she was touring the facility, talking with parents, or handing out awards, she showed the same authenticity and encouragement that defines her story.

The night was a reminder of what makes this community special. When education, industry, and community come together, real opportunities are created for our students—and real momentum builds for our region.

It was the perfect lead-in to the next day, when Maggie would carry that same message forward to an even broader audience at the CEDC annual meeting.