Sarah Kowal Blogging for CEDC-From Founder to Capital Connector: A Western Wisconsin Entrepreneur Comes Full Circle with BEAR ’25
When I was building WeatherVane Creamery (note: website intentionally frozen in time), I was trying to do more than just open a vibrant Wisconsin-themed deli in River Falls- I was painting a vision. I wanted people to see what I saw: a vital, community-centered, proudly Wisconsin space that could become something special right now, not “someday.” And thankfully, people did see it. I built an advisory board of experts, restaurateurs, and dairy industry insiders. I crowdfunded. I launched investor dinners. I had the American Cheese Society's stamp of approval. I got a ton of media coverage. It was alive and moving, being the scrappy Western Wisconsin founder working tirelessly to rally Cheeseheads. What I didn’t have… was a clear investor path. Ask any rural founder in these parts, and they’ll likely tell you a [...]








