Visibility counts—and we’re making it count.
CEDC and Momentum West have partnered up to help rural businesses boost their digital presence and get discovered. It starts with a practical brochure that walks owners through the steps of getting listed on Google Maps and Apple Maps—two of the most critical platforms for customer visibility. For rural businesses, being mapped is no longer optional—it’s essential.
In economic development, the phrase “Not marked, not known” couldn’t be more true. Accurate mapping isn’t just about putting a pin on the map—it’s about unlocking opportunity. Most consumers, nearly 98% in the U.S., use the internet to find local business information, often through their phones. More than half search specifically for local businesses on their mobile devices, and 76% of those searches result in a store visit within 24 hours. Without an accurate online presence, businesses are effectively invisible to 70% of customers who are actively looking for products and services just like theirs.
Being visible online improves discoverability, drives both foot traffic and online engagement, and supports the strength of local communities. A strong digital footprint doesn’t just help one business—it helps rural economies remain competitive in a fast-moving, tech-driven world.
The importance of visibility is clear across Wisconsin. In 2024, state tourism generated a record-breaking $25.8 billion, marking the third consecutive year of historic growth. With 114.4 million visits, Wisconsin surpassed its pre-pandemic record, proving that when customers can find what they’re looking for, they show up in remarkable numbers. For Chippewa County and beyond, mapping local businesses ensures that both visitors and residents can discover and support them.
CEDC and Momentum West are making it simple for businesses to get started by offering step-by-step guidance for claiming an Apple Business Connect listing and creating a Google Business Profile. These tools allow owners to control how their businesses appear online, from contact information and hours to photos and customer reviews.
This is more than a brochure—it’s a blueprint for rural resilience and long-term growth.
Let’s put Chippewa County—and all of rural Wisconsin—on the map, together. Scan the QR codes in this brochure or contact us to learn more.